How Important is Product Photography?

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How Important is Product Photography?

Quality product photography can be the deciding factor when it comes to a customer’s decision on whether or not to make an online purchase. This is because people remember only 20 percent of what the read, but 80 percent of what they see. So at the end of the day, the better the products look, the more you will sell.

Here are some tips to having great product photos:

Choose a set amount of images. Photos offer a detailed insight into the product, providing the consumer with the feeling that the product is tangibly right in front of them. It is important that there are enough photos to show off all aspects of the product, yet not too many to where the customer feels overwhelmed.

Use the image to highlight the benefits. This is crucial when it comes to the product’s ‘special features’ or any other important selling points. This is where the customers are persuaded as to why they need the product. Capturing your product being used by an average consumer in the course of a normal day is also an effective approach, as it demonstrates to the target audience how they too, can integrate the product into their life.

Show All Colors and Styles. Show off all the different styles and colors that the product comes in. Not everyone has the same preference, therefore this makes it more likely that you will make a sale.

Make Your Images Appealing. Many people will not even bother paying attention to the product description, which is why it is important to have appealing photos. The better the product looks, the more likely someone will purchase it. Different methods and tricks that can be used include taking a shot at a variety of angles, having quality lighting, and spending time editing the photos.

Product photography is a valuable tool in the ecommerce world of today. Investing in quality photos can make all the difference when it comes to your company’s online sales.

2018-02-07T14:28:10+00:00 Tips, Tutorials|