Did you know that a 1 minute video can account for 1.8 million words? Or that 100 million people watch online videos each day? And that 90% of online users find videos helpful when making decisions about purchasing products?
Nearly a decade ago, before sites like YouTube and Vimeo were launched, video marketing was rare, if used at all. In the business climate of today, video marketing is the future. In order to stay relevant and competitive in this day and age, companies need to integrate video into their marketing strategies.
Here are some ways it can be done:
Testimonials have been of value to companies for decades. However, is a paragraph of words with a name signed at the bottom as valuable as it once was? No, because people love having a face to go with a name – it seems like a much more sincere and personal experience. Testimonials can be short and to the point, and most customers would be happy to help out.
Interviews are a great way to showcase the experts in your company. Customers and potential costumers like listening to what a renowned executive has to say and seeing engaging visuals – it is much more effective than reading about it. Again, it is all about the personal experience and convenience of the customer.
Announcements and launches are a great occasion to produce a video. A video version of the announcement or a product demonstration is a successful way to get your message out to the public. Especially if the CEO or product designer is included in the video, it can add to the personalization of the matter.
Videos are one of the top three marketing techniques for a reason. Personalization has been a recurring theme, setting video superior to text-based campaigns. Furthermore, videos are easy to share, extra memorable, and are more likely to go viral – which is crucial in the technology-based era we live in.