Top Advantages of product videos for e-commerce
MarketMeVideo is in the business of making video marketing vidoes, and we want to share our experience. Today we’ll talk about the most accessible video format for e-commerce – product videos.
Product videos increase sales and credibility
A product video is the perfect salesperson to clearly show the benefits of a product on behalf of your company. Let’s look at the stats
- Adding video to a website page increases conversion by 80% (insivia.com)
- 2.6 times increases the time the user is on the site, if the video is added to the product card (insivia.com)
- 96% of shoppers say the video helped them make a purchasing decision (tubularinsights.com)
- 73% of customers are more likely to buy after watching a video (tubularinsights.com)
- The open rate of emails when adding videos to email newsletters increases by 200-300% (forbes.com)
- Four times as many customers prefer to watch videos than read product descriptions (insivia.com)
Customers are more comfortable watching a short video than reading a product description
If the product is in the “see it once” category, it’s easier to make a Product Video and show it live than to waste time explaining it on your fingers. Remember that the customer doesn’t have to understand your product and always has questions, even where you think everything is obvious.
Video provides more information to the customer than text and photos. If you want to reduce returns, unpack the product, show it in action and answer your customers’ frequent questions. The more visual and useful information the customer gets before buying, the fewer reasons they will have to return your product.
Product video reduces returns
Google gives the top spots to product videos
Youtube can be your new channel for attracting customers and subscribers
Product videos protect your brand from theft
Imagine that you’ve done a great job – you’ve written unique texts and taken your own pictures of products. After a while you see your content on a competitor’s site. Does this situation sound familiar? Are you ready to sue, spend money on lawyers and assert copyright for every photo or text description?
Videos can be stolen and logo plastered too, you’ll say, and you’re right, but there’s a simple solution.
If somebody steals your video (uploaded it to his channel, uses fragments of the video without permission, blurred the logo etc.) – file a complaint to Youtube and the video will be deleted and the channel owner will get a warning or a ban.
Use brand elements in the frame – branded clothes, store interior, logos, etc.
What to make product videos about?
Collect customer questions about each product and the answers will be the foundation for the future script. Examples of review topics that work for most niches:
- demonstration of how the product works,
- comparison, instructions for use,
- expert opinion,
- personal recommendations,
- crash tests,
- field tests.
Product videos are your competitive advantage in 2022.
This is one of the biggest advantages of Product videos as a tool to increase sales. Look around, look at your competitors, and if they don’t already have video, this is a chance to gain a huge advantage in your niche. If your competitors are already using videos – close the gap and make better video content. Of course, not every video will work in the scenario described in our article.
There are a lot of factors to take into account when making a product video, starting from the storyline and the main character to creating a beautiful picture and the proper promotion of the video. If you have no desire to delve into the intricacies of the filming process, trust a product video to professionals.
Want to know the cost of a product video and discuss story options? MarketMe Video can help you. Call us now: +1 415-465-9200
