Online video audiences are expected to double in 2016, reaching 1.5 million globally. A majority of these videos will be discovered on social media channels like Facebook, YouTube, and Vine.
With this upward trend due to the plethora of benefits, it is a no brainer that marrying video with social media is a perfect match.

Today’s audiences demand interesting content and engagement. Video paired with social media is a great way to increase reach, promote your brand, enhance SEO, and it can be easily shared for maximum results.  There are a number of video types that can be used to benefit your organization and they shouldn’t stop with the introductory video.  Others to consider:

The micro video
Testimonial videos
Demo videos
Q&A videos
New product or service videos
Thank you videos

Additionally, you can leverage social media to have a micro video contest, where the most creative video wins.  You can also always ask for feedback, advice or for your followers to share to increase engagement.