How to Create a Win-Win with Video Storytelling?

Online video is all the buzz lately and there is good reason. 188.7 million people in the US watched 46 billion online videos in September, 2013 alone! Strong, strategic, and well-planned video content is an excellent way to engage and connect with your audience on a deeper level, build your brand reputation, and drive search and direct traffic to your business.

However, a video that is simply done for the sake of having one will many times cause more harm than good. If they are not produced well, if the quality is not there and there is no definite message, your brand image could be tarnished. A video that is rushed is very transparent to the consumer. Don’t make that mistake.

We all know a picture can say 1,000 words and it doesn’t stop with video. A compelling and focused message will help your business win every time. Here are a few tips to consider when planning your next online video:

• Make sure to grab the attention of your audience in the first few seconds; start with the most “dramatic” material you have; there are no second chances

• Keep your video between 2 to 3 minutes in length, studies show this is the “sweet spot” for online videos

• Do not fall into the trap of wanting to tell as much as possible about your company in those 2-3 minutes. Instead, it is crucial to have one focused message so the video is memorable

• When a video is memorable and you tell a compelling story, it is more likely to be shared

• There are many creative ways to tell a story using video; one thing to consider is using animation to tell your story

• The right music can really help to “sell” your story and help make that emotional connection

With the new shift to video marketing it is clear that there are some key points to keep your business ahead of the game and to help showcase your unique value and differences. The right video production company can help you achieve your video goals with a well-thought out plan that includes both storytelling and high quality video to help you come out on top. Good storytelling will help create emotions like laughter, moments of deep thought, and keep them coming back for more. It’s a win-win every time.