Four Effective Video Styles for Video Marketing

Curious as to what kind of video production style you should be using for your video marketing campaign? There are a number of styles you can use, many of which are fairly inexpensive! Learn the pros and cons of some marketing video styles to help you make your decision.

1. Live-Action (shooting video with a personality)
Pros: Can be simple, quick, and cheap. Helps an audience form a human connection to the brand.
Cons: You need a person who is worth connecting to. Not always cheap to produce because if it’s used to its fullest extent, it can become expensive. If done poorly, it can have the opposite effect and reflect poorly on your brand…

2. Screencasts (images with audio narration)
Pros: Really simple to do. Really only require a computer for screen capture software and a microphone. Doesn’t take a lot of time to create and edit.
Cons: A limited amount of products and services can use this. Mostly tutorials and walk-throughs of products and services, especially if they’re web-based.

3. Motion Graphics (kinetic text, animated videos)
Pros: Can communicate a lot and keep audiences engaged. A higher level of perceived credibility and professionalism. Quick and straight to the point.
Cons: Time-consuming to create. The hours involved creating this sort of marketing video can it can make it expensive, although not as expensive as live-action when you do live action “well.”

5. Live Streaming
Pros: Highly engaging. Allows interaction with the audience. No need for expensive equipment, especially with Google+ Hangouts on Air and the YouTube live streaming feature that is being rolled out to everyone.
Cons: If you want to “go for it,” it can get expensive. You need an existing audience to make it worthwhile.
We have covered some of the different ways to use video marketing, for more information or for a free quote please contact us, thanks for reading!